Your site is designed on purpose now, not assembled by chance

Until now, the pieces your site was built from were picked by a hash of your business name. That gave everyone a different-looking site, and it wasn't design: nothing in it knew that a plumber's customer wants proof before pricing, or that six stock photos cost a dentist more trust than they buy.

What changed

• A design pass runs before your site is built. It reads what you told us about the business — what you do, who you serve, how you want it to feel — and picks the header, hero, sections and footer for that, in an order that makes sense for your buyer.
• Photography is chosen for your business, not your category. Image searches are written from your own words instead of a fixed list of 25 industries, every result is checked against what the photo was meant to show, and near-duplicates are rejected so a gallery doesn't read as filler.
• Sections you can't back up don't appear. A testimonials block needs real reviews; a "Book now" button only shows up if booking is actually switched on.
• Design changes work in plain English. Ask for "warmer colours", "less busy hero", "more space between sections" and the change is interpreted against your site's own design, so it stays coherent instead of drifting a little further from itself with every edit.

Sites that are already published are untouched — this applies to new builds and to design edits from here on.