Tell the assistant about your business once

Everything you told us while your website was being built — what you sell, who you sell it to, the tone you wanted — was captured at build time and then frozen. You couldn't see it, correct it, or add to it. If your business changed, or we got something slightly wrong, you were re-explaining it in every single chat message.

Brand context is now a panel in each website's settings, and you can edit all of it:

• What the business does — in your own words. The most useful box on the page.
• How it should sound — pick a tone or write your own.
• Who your customers are — drives the wording, the photos, and how much gets explained.
• How it should look — a standing design instruction that holds for every future change, not just the next one.
• Rules to never break — words to avoid, claims you can't make, spellings to keep. These are treated as hard limits.

Leave a box empty and it keeps whatever we worked out when the site was built, shown greyed out so you can see what's being assumed.

What you write outranks what we guessed

Anything you type here is a standing instruction. Later AI edits keep evolving their own picture of the site, but they can't overwrite yours — your version is the one that wins, and it's replayed on every change from then on.

The part that was quietly broken

This context was only reaching the AI when your request looked ambiguous enough to need interpreting. A plain instruction like "rewrite the about section" went straight through to a model that had never been told what your business actually does — which is exactly the request where it matters most, and exactly why some rewrites came back sounding generic.

Your brand context is now included in every change, wherever you make it: the chat, the edit form, or Telegram.

Websites built before this existed have nothing stored yet. Those show a note saying so — filling the boxes in is the single biggest thing you can do to make the assistant's edits sound like you.