InMinutes vs Wix: Transaction Fees Compared (2026)
Wix charges 0% transaction fees — so does InMinutes. The real cost difference is processing rates, plan tiers, and add-ons. Honest math on $10k/mo in sales.
Two genuinely 0%-fee platforms — so the honest comparison is processing rates, plan requirements, and what the monthly bill actually includes.
Quick answer: No — Wix does not charge platform transaction fees on store sales, on any plan (per wix.com); you pay Wix Payments processing of 2.9% + 30¢ (3.7% for Amex). InMinutes also charges 0% on its Business plan ($99/mo), with Stripe's ~2.9% + $0.30 through your own account. On $10,000/month, raw store costs are $379 on Wix Core vs $449 on InMinutes — the $70 gap, and what it buys, is the real comparison.
The distinction most people miss
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Payment processing fee — what Wix Payments, Stripe, or PayPal charge to move the money (~2.9% + $0.30 per US online card payment). Every seller pays this on both platforms. InMinutes does not remove it and doesn't claim to.
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Platform transaction fee — what the builder charges on top. Here both platforms honestly score 0% — which is exactly why the rest of this page is about everything around that number.
Fee comparison at $10,000/month in sales
Platform | Monthly plan | Platform transaction fee | Payment processing | Total on $10,000/mo |
|---|---|---|---|---|
Squarespace (Core) | $23 | 0% | 2.9% + 30¢ | $373 |
Wix (Core) | $29 | 0% | 2.9% + 30¢ (Wix Payments; Amex 3.7% + 30¢) | $379 |
Shopify Basic (Shopify Payments) | $29 | 0% | 2.9% + 30¢ | $379 |
Square Online (Free) | $0 | 0% | 3.3% + 30¢ (Square only) | $390 |
InMinutes (Business) | $99 | 0% | Stripe 2.9% + 30¢ (your own account) | $449 |
Squarespace (Basic) | $16 | 2% | 2.9% + 30¢ | $566 |
Etsy | $0 | 6.5% + $0.20/item | 3% + 25¢ | $1,040 |
Assumptions: US rates, $10,000/mo in online card sales at a $50 average order (200 orders), card-not-present, annual-billing plan prices, July 2026 figures from each platform's pricing pages. Wix ecommerce and Wix Payments require Core ($29/mo) or higher — the Light plan and free tier can't sell. |
Break-even math: two flat models, one honest answer
There's no percentage-fee crossover here — neither platform takes a cut, so neither line ever overtakes the other. On raw store costs, Wix Core is about $70/month cheaper than InMinutes Business at every sales level, and that gap stays fixed as you grow. That's the honest number, and here it is at five volumes:
Monthly sales | Cost on Wix (Core) | Cost on InMinutes | You keep with InMinutes |
|---|---|---|---|
$2,000 | $99 | $169 | $1,831 |
$5,000 | $204 | $274 | $4,726 |
$10,000 | $379 | $449 | $9,551 |
$25,000 | $904 | $974 | $24,026 |
$50,000 | $1,779 | $1,849 | $48,151 |
Both columns include ~2.9% + 30¢ processing. One asymmetry worth knowing: Wix Payments charges 3.7% + 30¢ on American Express; Stripe's standard online rate applies to Amex like any other card — a real difference if your customers skew Amex. |
So the deciding question isn't fees — it's whether the $70 gap buys more than $70 of tools you'd otherwise add. On Wix, email marketing beyond the free allowance, advanced booking capacity, and SEO tooling are paid add-ons or app-market subscriptions. On InMinutes Business, the Audience CRM with email campaigns, booking, and the SEO/AEO engine are in the $99.
What you give up, what you gain
What Wix genuinely does better: the app market. 300+ integrations cover nearly any feature a store can want, Wix Bookings is a mature scheduling product, the editor gives pixel-level design control, and at $29/month Core is a genuinely fair ecommerce deal. If you enjoy assembling and tuning your own stack, Wix rewards it.
What InMinutes gives back: the site and store are generated together in under 2 minutes from your real business data — no editor to learn, no apps to wire up — with inventory tracking and real-time revenue analytics included. Changes are chat: "raise the candle price to $24." And the $99 flat bill already contains what Wix sells separately: booking, email campaigns via the Audience CRM, and the SEO/AEO engine (structured data, sitemaps, llms.txt). Your bill doesn't grow with sales on either platform — on InMinutes it also doesn't grow with features.
Who should switch — and who shouldn't
Consider InMinutes if you:
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Want the store live this week without learning an editor or configuring apps
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Are paying (or about to pay) for email marketing, booking, or SEO apps on top of Wix
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Take bookings and sell products — one generated system beats two configured ones
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Prefer your own Stripe account and uniform card rates, including Amex
Stay on Wix if you:
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Rely on specific Wix apps with no InMinutes equivalent
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Want hands-on, pixel-level design control and enjoy using it
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Only need a simple store and nothing else — Core at $29 is cheaper, plainly
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Already built and like your Wix site — 0% fees means fees are no reason to move
Keep 100% of your sales.
Flat $99/mo. Zero platform fees. Live in 2 minutes.